Swoon Worthy began in July 2010 to simply catalogue the ongoing work we were doing to our 100+ year old Edwardian semi since moving in that same year.
In the years since then, it has grown to one of the UK’s leading interior design blogs, whilst also covering various lifestyle topics such as food, fashion, beauty and travel.
In the past year, more than a million individuals gained inspiration an tips for achieving a beautiful home on a budget from an experienced Interior Design & DIY enthusiast with an authentic and warm personality.
Kimberly has been featured across national and international press including BBC Radio, The Independent, The Daily Mail and Hello! Magazine. Her blog has won multiple awards including Amara Interior Blog Awards Best Home Styling Blog 2019, Amara’s Bloggers Choice Award in 2019 and 2016, Pinterest UK Blog Awards Best Interior Inspiration 2019 and Vuelio’s Best DIY & Interior Design Blog in 2017.
Swoon Worthy readers are predominantly female, from an ABC1 demographic, aged 25-44 and from the UK or the US.
DA 51 / PA 50 (MOZ Link Explorer May 2020)
70K
Monthly Page Views
50K+
Monthly Unique Visitors
75K
Social Reach
51
Domain Authority
My Portfolio
Unique Ideas, Engaging Content, Inspiring Photos.
Aquaclean Fabrics
Whiskas Cat Food
Oak Furniture Land
John Lewis of Hungerford Kitchens
Luxury Flooring
Yankee Candles
Made
Swan Hotel
Ikea
Earthborn Paints
The Post Office
Kleenex
James Wellbeloved Pet Food
Made
Portmeirion
Boë Gin
Made
Philips Lighting
Kaleidoscope
Simba
Push Doctor
Anthropologie
Christy
Bloom & Wild
35K
36K
6K
3K
Meet Kimberly Duran
DIYer. Design Lover. Pet Obsessed. Freelance Writer. Content Marketer.
Hello! I’m Kimberly and I’ve loved interior design for as long as I can remember. It began in my childhood when I claimed my mother’s interior design coffee table book as my own and that love continued until I found myself decorating flats for my friends after they’d seen what I’d done in my own. However, it wasn’t until 2010 when I purchased our first home – an Edwardian home on the outskirts of Manchester in need of a refresh and started my blog, Swoon Worthy – that my passion was fully realised.
On my blog, I share everything from large-scale DIYs to crafty projects, trends that are catching my eye and I help others to express their personality in their homes, regardless of their style – from styling tips and budget decorating ideas to luxury splurges and simple ideas to make the most of what they have.
In March 2018, we sold our Manchester home and moved into a 4-bed Victorian home ripe for renovation in Shrewsbury, Shropshire and the journey has come full circle as we make this home our own.
A few things about my style… I am an unashamed maximalist who loves interiors with personality: Gold luxe finishes, cheeky animal prints, touchable textural fabrics, a touch of vintage and bohemian-style comfort. When they come together, I like to describe the resulting mix as Eclectic Boho Glam.
Today, millions of readers across the globe look to Swoon Worthy for accessible design ideas and inspiration for their homes and their lives.
Winner
Amara Interior Blog Awards 2019 Bloggers Choice Award
Winner
Amara Interior Blog Awards 2019 Best Home Styling Blog
Winner
Pinterest UK Awards 2019 Best Interior Inspiration
Winner
Vuelio Interior Blog Awards 2017 Best DIY & Interior Design Blog Award
Winner
Amara Interior Blog Awards 2016 Bloggers Choice Award
Winner
Callway Best of Interior Blog Awards 2015 Best Creative Project Award
Award
Vuelio Top 10 Best Interior Design Blogs 2016, 2017, 2018, 2019, 2020
Award
Daily Mail 2017 Hottest Home Design Blogger
Award
Daily Telegraph Top 10 Best Interior Design Blogs 2015
Testimonials
Kimberly was a pleasure to work with and always met our tight deadlines; it is these things coupled with her unique sense of style and original ideas that make her a huge asset when coordinating blogger collaborations. We have worked with Kimberly several times because of this and each time, she has given her all and got behind every project—whether through utilising blogger and social media platforms or through word of mouth.
Kimberly was absolutely a joy to work with. She was very professional, always prompt with her deliverables and went the extra mile in her promotion of our event. Her comprehension of effective social media practices and overall target audience reach proved astounding. Her event earned the most coverage of any we had run previously and set the standard for how we work with other guest curators to this day.
We always enjoy working with influencers who have plenty of creative ideas and can bring their own personality to our projects and Kimberly certainly has bags of this! Collaborating with Swoon Worthy on our client’s Look Book project was fantastic and Kimberly’s organisation and understanding of our brief were just what we needed. We look forward to working with her again the near future.
You’ve been our number one traffic source… EVER! Fantastic.
PRESS
Just a few of the print publications & websites where I’ve been featured…
Get in Touch!
Ready to create something beautiful together? Have a question? Contact me.
Swoon Worthy HQ
shrewsbury uk
Email Me
